1. Simplicity: The language is designed to be simple and easy to read, with a clean syntax and minimalistic design.

2. Performance: As a compiled language, Go offers fast execution speeds, making it suitable for performance-critical applications.

3. Concurrency: Go has built-in support for concurrent programming with goroutines and channels, allowing developers to write concurrent code more easily.

4. Standard Library: Go includes a rich standard library that provides many useful packages for tasks like I/O operations, cryptography, and web server development.

5. Garbage Collection: Go has automatic memory management with garbage collection, which helps prevent memory leaks and manage memory efficiently.

6. Cross-Platform: Go is designed to be cross-platform, allowing developers to compile code for different operating systems and architectures with ease.